Retail Supply chains are complex, customers demand the right product at the right time. Columbia Sportswear Co.is no different and as per this article on WSJ, the investments in Supply chain automation is paying off.
By investing in right technologies, Columbia has been able to boost their bottom line because of getting the right products, at the right time which allows them to sell products at full price then selling at discounts. Some of the benefits of the automation
The automation allows the team to track the demand at retail stores in real time, which leads to complete visibility from Manufacturer to locations.
Columbia Sportswear added $415.6 million in net sales in 2014 over the previous year, a 25% increase to $2.1 billion in worldwide revenue
51% increase in operating income YOY.
With online retail more fierce than ever before, companies will keep on innovating to meet customer demands.
What is your automation story?
You can read the full article at the link below